Sunday, November 7, 2010

Building Backlinks: Examples

There has been much ado about whether or not you can or should use the introduction to your pages and/or articles when linking them on other sites. Though there does not appear to be any answer that Google is coming out and backing up the facts are that there are tons of well ranking sites who's intro's can be found in search on other sites linking to them. This does not appear to get you penalized as long as you are just using a sentence or two.

One thing you want to remember though is you are looking primarily for "do follow sites for backlinks". This means the site allows Google and other search engines to "crawl" their sites and sections where your backlinks are found.

Recommendations for better Backlinks:

1) Change the intro/first paragraph by about 30% but make sure to keep it on topic- think S.E.O (search engine optimization). This eliminates the worry of duplicate content and provides backlinks that Google and other search engines can use to verify that your site is about a specific topic.

2) Don't always use intro's or cut and pasted snippets from your site or articles. Instead try linking keywords as backlinks. If you are commenting or creating content on another site and the topic is related to other work/sites that you have then hyperlink the keywords.

Example can be seen in the second paragraph of this article (do follow sites for backlinks). Though the link won't take you to an article that I've written you should get an idea of what is meant by back linking keywords or relevant and related words. What I did there was create backlinks using keywords that are found in the linked article. You should notice that both the chosen article and keywords were all related to this post - therefore making it "relevant".

3) Never spam your links. Posting your url's on forums, comment sections or anywhere else is considered spam if: the subjects are unrelated, there is no helpful information accompanying your link, it is done in a rude manner (such as posted repeatedly or with negative commentary) or it specifically states that outside links etc are not allowed.

4) Link exchanges. A lot of people use link exchanges to try and build a reputation and ranking in the search engines. If you do this it can be beneficial but be careful. Relevance and content makes a big difference. Your automotive site is not going to gain positive recognition with backlinks from a site for recipes or holiday decorations. On the same line - if the site that links to you is spammy or looked down on from search engines this also will not help your ranking. So be careful and ensure you check out any site before you offer to do a link exchange. 

5) Building backlinks through additional content. Backlinks to your sites can be put in your profile on most writing sites and/or are allowed (based on content and quality) within the content of articles, reviews etc. 

So, consider throwing up some related articles on other sites that you can link back to your content. Some such sites include: Squidoo, Infobarrel, Hubpages, Xomba, RedGage, Best Reviewer,, Ezine, and Associated Content. 

The added bonus to doing this is that you can also get paid for the content that you write on nearly every one of the above sites. 

Don't hesitate to ask questions if this doesn't give you the answers that you were looking for. I am here to help in any way that I can. 

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